Why The Online Movie Rental Market Share is Growing and Why the Traditional Video Rental Store is Being Eliminated. Have you ever wondered why companies like Blockbusters are having such a hard time? It’s because renting movies from a store is not as convenient as it once was. Today many people are finding it much more convenient to rent a movie online, and that means that the online movie rental business is taking a bite of the market share for companies that actually have stores. Just think about it, which would you rather do? Come home from work, take care of the kids, make dinner, clean up and then face traffic again to go rent a movie, or worse yet have to face traffic just to take a movie back, so that you don’t get penalized with late fees.
The truth is that renting movies online has become much more convenient. In this process, all you have to do is look through the titles from the comfort of your computer desk, choose a few titles, rent them and then receive the movies in about a day, or better yet, download them to your computer in about an hour. Plus you have the added benefit of finding 123movies official titles that you could never find in a video store. The store just isn’t big enough. On the other hand an online store, will have hundreds of thousands of titles for you to choose from, and all of them have been easily categorized.
Any way you look at it – renting – online is far more beneficial than renting from a store. The online rentals are also less expensive than the video store rentals, by about half, and usually don’t have any type of late fee. This means you can watch and re-watch movies to your heart’s content before sending them back. The only drawback to the online store is that you generally have to be a member, but membership fees are very small, and there are many services included with your membership fee, plus most online stores will give you a free trial period in which you can see if the service is one you would like to keep.